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Digital Marketing
By leveraging LAMA’s expertise in technical SEO, content strategy, content creation, on-page SEO, and off-page SEO, Cash Store gained upward momentum with its organic traffic and SERP position. This case study demonstrates the effectiveness of a holistic SEO approach in achieving substantial and measurable improvements in website performance and search engine rankings.
Cash Store
Year
2023
Client
Cash Store
Duration
6 Months
Services
SEO, Content
Project Overview
Through LAMA's expertise in technical SEO, content strategy, content creation, on-page SEO, and off-page SEO, Cash Store's website experienced significant SEO improvements. Core web vitals increased from 73% to 94%, organic traffic grew by 102,000 since 2022, the site gained 21,997 new backlinks, and site speed improved by 15%. These results highlight the success of a comprehensive SEO approach in enhancing website performance and visibility.
Our Approach
LAMA implemented a comprehensive SEO strategy encompassing technical SEO, content strategy, content creation, on-page SEO, and off-page SEO.
Project Goals
Improve Core Web Vitals: The initial core web vitals were at 73%, indicating a need for performance optimization.
Increase Organic Traffic: The website's organic traffic growth had plateaued.
Address Site Speed: The website's load times were impacting user experience and SEO performance.
Technical SEO
Phase 1
We began by conducting a thorough audit to identify and rectify issues impacting core web vitals. Working alongside the Cash Store team, we advised on technical website updates that would help improve performance, such as advanced caching techniques, image optimization, and code minification.
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Content Strategy and Creation
Phase 2
While we were making core vitals updates, our strategy team developed a data-driven content strategy focusing on high-volume, relevant keywords. Using identified keywords we created engaging, high-quality content that catered to Cash Store’s target audience, addressing their needs and queries.
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On-Page and Off-Page SEO
Phase 3
Additionally, we used the same keyword strategy to look for opportunities to optimize existing content with targeted keywords and improved meta tags, headings, and internal linking structures. As part of our on-page SEO strategy, we also ensured that all on-page elements adhered to SEO best practices to improve search engine crawlability and indexing. For Off-Page, we launched a robust backlink acquisition campaign to build high-quality, authoritative backlinks and performed outreach to industry influencers and bloggers to increase referral traffic and domain authority.
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Results
Through LAMA's integrated SEO efforts, Cash Store's website achieved significant improvements:
94%
Core Web Vitals Improvement: Enhanced core web vitals from 73% to 94%, leading to better user experience and higher search engine rankings.
102,000
Organic Traffic Growth: Achieved a substantial increase of 102,000 in organic traffic since 2022, indicating enhanced visibility and user engagement.
21,997
Backlink Acquisition: Secured 21,997 new backlinks from reputable sources, significantly improving the website’s authority and trustworthiness.
15%
Site Speed Enhancement: Increased site speed by 15%, reducing bounce rates and improving user satisfaction.
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