It’s essential for any rapidly growing company to scale its reach cost-effectively. For Upgrade, a provider of personal loans and other financial products, this meant streamlining their creative packages as they introduced more product lines.
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Upgrade had been successfully mailing campaigns with ICS since 2018. Based on production data provided by ICS, Lama, as a full service agency, was able to identify opportunities for greater production efficiencies as Upgrade expanded its product line.
LAMA began head-to-head testing different format options across product lines. Additionally, more callouts were added to improve conversion and response rate. Over a period of 6 months of testing, we identified which form size, CTA, and offer yielded the best response rate across Upgrade’s most prominent products. We used these insights as Upgrade continued advertising additional products in the Direct Mail Channel.
Understand which elements were driving the response rate
Optimize creatives using successful elements
Provide Upgrade with additional creative packages to use within their champion rotation
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Lift in response with an addition of a QR Code
Lift in response with an interactive element on OE
Lift in response when bonus offer shown through window
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